People First: Leadership, Co-ops and Parenthood – The Developer Society’s Becca Martin

Some workplaces expect you to leave life at the door. Others make room for it.

Before Becca Martin became Chief Operating Officer at The Developer Society, she worked in education – a highly structured world where people are expected to fall in line, and for good reason.

Her next move took her somewhere very different: a not-for-profit digital agency, run as a co-op, helping mission-led teams build smarter, more sustainable digital services. Leading inside a co-op taught her to collaborate, to try things and adjust, to disagree comfortably and to turn shared ideas into real change.

Add a leadership programme that rewired how she thinks about decisions (and two children who ask big questions with zero prep time) and you get a leader whose focus isn’t driving profit up. It’s helping her team do their best work for the people they serve.

In this conversation, we explore:

  • How leading within a co-op shaped her people-first approach
  • Why separating decisions from outcomes, and letting go of sunk costs, helps teams keep moving
  • What a people-friendly (and parent-friendly) culture looks like day to day, from “chemistry calls” in hiring to a team turning into dragons and strawberries on a call to cheer up her poorly son
  • The lessons parenthood has taught her about honest conversations and adapting when plans change